WEB NEWS Joint Venture
NEW YORK, Sept. 21, 2016 (GLOBE NEWSWIRE ) -- Yappn Corp. (“Yappn” or “Company”) (OTCQB:YPPN), a real-time innovative language solutions Company announced today that it has launched its new e-translation product, the Vendor Input Manager (“VIM”), an advanced product that provides international vendors with the ability to integrate into leading eCommerce marketplace sites. ZALORA Group (“ZALORA”), Asia’s leading online fashion destination, is currently implementing this technology with its vendors.
According to market research firm eMarketer Inc. (eMarketer), consumers worldwide will spend US$1.672 trillion online this year. By 2019, eMarketer projects online purchases will more than double to US$3.551 trillion as additional people come online around the world. A large segment of this growth is in marketplace eCommerce sites like Amazon.com and ZALORA.com, which allow vendors to maintain their own eCommerce websites/stores and at the same time sell their products as well in a combined vendor store with existing consumer traffic.
Using “VIM” the product descriptions can be easily translated in bulk at the vendor’s choice into virtually any language, allowing vendors to take advantage of the large and growing online marketplace opportunity. This helps the marketplaces to grow their product selection and the vendors to access new buyers without the traditional significant localization cost.
Anthony R. Pearlman, Chief Technology Officer stated: “Yappn is pleased to add another leading edge enhanced translation product to its robust product portfolio and further leverage Yappn’s language services platform of solutions and services. This new Microsoft Azure cloud hosted product and service will enable Yappn’s technology and professional services teams to work with eCommerce vendors, empowering them to efficiently and cost effectively expand their global presence in the preferred language of their clients. With this new product launch, Yappn further creates a truly global user experience for vendors and customers alike.”
Steve Taylor, Chief Sales Officer continued: “VIM positions Yappn extremely well to take advantage of the marketplace phenomenon. We are pleased to be working with a number of ZALORA’s vendors who now have access to ZALORA’s international sites and we continue to speak with other companies that are in need of this easy-to-use solution.”
Giovanni Musillo, Head of Brand Acquisition from ZALORA stated: “We are very excited to offer this solution to our vendors. This solution will make it easier for our vendors to sell with ZALORA and to access exciting new markets.”
Comments & Business Outlook
NEW YORK, Sept. 14, 2016 (GLOBE NEWSWIRE ) -- Yappn Corp. (“Yappn” or “Company”) (YPPN), a real-time innovative language solutions Company is pleased to announce that it has signed a Referral Partner Agreement with Startek Co. Ltd. (“Startek”). In accordance with the terms of the Agreement, Startek is an authorized referral partner for the purpose of referring prospective customers to Yappn, focused primarily but not limited to, the Japanese market.
Atsushi Kajiwara, CEO of Startek stated: “By eliminating the language barrier, businesses can readily reach new markets. Yappn’s solutions give a competitive advantage for companies that want to communicate more effectively in a global marketplace.”
As per the news release announced on September 6, 2016, Yappn recently implemented a referral and reseller partner program to support the Company’s sales efforts.
“As Yappn focuses on transitioning from development to growth, partnerships will play an important role in our success. Mr. Kahiwara and his team at Startek have been introducing our solutions to their network and we are looking forward to continuing a long-term relationship with them,” said Steve Taylor, Yappn’s Chief Sales Officer.
