Pazoo Inc (OTC:PZOO)

CEDAR KNOLLS, N.J., Sept. 19, 2012 /PRNewswire/ -- Pazoo, Inc. (OTCBB Symbol: PZOO (German WKN#: A1J3DK)) is pleased to announce that Pet Life, the largest pet store chain in New England, has agreed to carry Pazoo's PetMax line of products for pets.  The first PetMax product to be introduced will be the PetMax H2O Energizer. The PetMax H2O Energizer is a product to be added to water which helps to increase the oxygen levels in the animal's blood leading to a more lively vibrant pet.

Pazoo originally expected to gain entrance to sell the Pazoo product line in brick and mortar retail locations in the second quarter of 2013 (See, release dated September 11, 2012).  Pazoo is more than a full 6 months ahead of the schedule originally set by management for the sale of its first products in retail locations.  Additionally, Pazoo expects to roll out an additional 3 to 4 products by the end of this year or early 2013. 

Pazoo expected to quickly ramp up revenues through Direct Response Programs.  However, now with retail coming online much more quickly than expected, Pazoo will be generating revenue from all three pillars of its business – Website, Direct Response and brick and mortar retail.

David M. Cunic, CEO of Pazoo, Inc. stated, "To be in a position to generate revenue from all three aspects of our business in such an early stage of our operations is a testament to the hard work and business acumen of our management team, advisors and consultants engaged with Pazoo.  This really gives us a head start on the execution of our business plan!!!"

CEDAR KNOLLS, N.J., Sept. 17, 2012 /PRNewswire/ -- Pazoo, Inc. (OTCBB Symbol: PZOO) (German WKN#: A1J3DK) is pleased to report that since the national branding campaign began that its website www.pazoo.com has experienced dramatic increases in traffic to the website. Based on current daily traffic it is expected that a 1,000% increase of unique visitors will visit the website in September compared to August. Pazoo also notes that the company website has seen month over month gains in website traffic since March of this year.

Social media programs began in August which kicked up website traffic.  However, with a more intensified approach this month, along with the approximately 70,000 local TV spots airing, traffic to the website last week alone surpassed traffic in the entire month of August. This is an important first step to not only building awareness for the website but the process of branding the PAZOO name. Pazoo has several components to its business – Internet, Direct TV and Direct Digital, and Retail. It is important to build the overall PAZOO brand and to make PAZOO a recognizable entity in the Health, Wellness and nutria-ceutical markets.

David M. Cunic, CEO of Pazoo, Inc., commented, "We are extremely pleased that we are able to quantify the marketing dollars spent and see our management efforts yielding positive results. Building the PAZOO brand and expanding this brand to overseas markets remains a priority."