Exceed Company Ltd. designs, develops and engages in wholesale of footwear, apparel and accessories under its own brand, XIDELONG, in China. It is one of the leading domestic sports and leisurewear brands in China in terms of market share by sales revenue. Since operations began in 2002, Exceed has experienced significant growth in the mass market concentrated in the second and third tier cities in China and has established a market leading position as one of the top five Chinese sportswear brands. Exceed has three principal categories of products:

• footwear, which comprises running, leisure, basketball, skateboarding and canvas footwear,
• apparel, which mainly comprises sports tops, pants, jackets, track suits and coats, a
• accessories, which mainly comprise bags, socks, hats and caps.