Si Mei Te is a leading instant noodle producer in China, the largest instant noodle market in the world. Si Mei Te produces and sells its products under several well-known brands and is ranked among the top 5 instant noodle producers in China based on market share.

Si Mei Te produces and sells its products under several well-known brands and is ranked among the top 5 instant noodle producers in China based on market share of 5.2% in 2007, according to China Merchant Security. Si Mei Te sold 1.7 billion packages of noodle products in 2008 through its extensive distribution network consisting of approximately 1000 distributors in 22 provinces. The Company focuses its sales and marketing on secondary cities and counties, which account for approximately 70% of the noodle market in China. Si Mei Te currently has 2 production facilities consisting of 21 processing lines with a production capacity of 2.3 billion packages of noodles. Si Mei Te plans to acquire two additional production facilities after the completion of this transaction.

Si Mei Te markets its noodle products under 7 distinct brands with varying tastes and formulas tailored to different demographic groups. The brands include:

        -- Si Yuan                   -- Gou Wei             -- Shi Shang
        -- Si Mei Te                 -- Zi Ran Yi Pai
        -- Super Si Mei Te           -- Crispy Noodle