Jingwei International (“Jingwei”) is one of the leading providers of data mining and customer relationship marketing services in China. With a customer database of over 300 million Chinese consumers, Jingwei enables leading Chinese companies to reach their target audience. The Company’s services include market segmentation, customer trend and churn analysis, fraud detection and direct marketing services such as telemarketing and SMS/Push WAP services.
The Company also operates a software services business, which provides a broad range of billing systems, provisioning solutions, decision support and customer relationship management systems for China’s leading mobile telecommunication carriers. The software services business strengthens sales opportunities for Jingwei’s higher margin data mining platform, and allows the Company to enhance its customer database.
Jingwei plans to evolve into an integrated marketing platform with targeted outbound sales campaigns via mobile phone media, and customer service/order fulfillment at call centers throughout the country.
Advanced Description :
No additional details have been entered yet. If you would like to moderate the board and provide an advanced description for this stock, please send a Board Moderation Request at top left of board.