We are a leading career platform in China, focusing on connecting users with relevant job opportunities throughout their career lifecycle. Our zhaopin.com website is the most popular career-focused website in China as measured by average daily unique visitors in each month of 2013, according to the iResearch Public Data. We are the second largest online recruitment services provider as measured by revenues in 2013, according to the iResearch Public Data. Our over 77 million registered users include diverse and educated job seekers who are at various stages of their careers and are in demand by employers as a result of the general shortage of skilled and educated workers in China. In the fiscal year ended June 30, 2013 and the nine months ended March 31, 2014, over 10.5 million and 11.4 million job postings were respectively placed on our platform by approximately 250,000 and 274,450 employers including multinational corporations, small and medium-sized enterprises and state-owned entities. The quality and quantity of our users and the resumes in our database attract an increasing number of customers. This in turn leads to more users turning to us as their primary recruitment and career-related services provider, creating strong network effects and significant entry barriers for potential competitors.
Since our inception in 1994, we have capitalized on our early-mover advantage as an online career-related services provider to build a leading brand in China. Our “Zhaopin” (“ LOGO ”) brand, which means “hire” or “recruit” in Chinese, has contributed to our success. We focus on educated and skilled users, which positions us favorably in industries that contain high percentages of white-collar positions, where there are shortages of skilled labor. We understand the needs of both users and employers and, as a result, our platform is well-positioned to best match users with relevant job opportunities provided by employers.
Benefiting from our strong brand, our leading market position and our focus on industries with high hiring demand, we have achieved significant growth in our operations in recent years, as highlighted by the following data:
•We had over 1.9 million average daily unique visitors to our websites and mobile applications in the nine months ended March 31, 2014;
•We had 77.1 million registered users as of March 31, 2014, representing an increase of 18.0% from March 31, 2013;
•Approximately 11.4 million job postings were placed on our online platform by 274,450 unique customers in the nine months ended March 31, 2014, representing increases of 55.6% and 28.5%, respectively, from the nine months ended March 31, 2013; and
•Approximately 56.9 million completed resumes were available in our database as of March 31, 2014, representing an increase of 19.0% from March 31, 2013.
Our revenues are driven in part by the number of unique customers who purchase our services and more specifically, by the number of job postings and display advertisements they place on our platform and the number of completed resumes they download from our database. Although we do not directly generate revenues from job-seekers for using our services, our large and increasing number of registered users is a key indicator of the scale of our platform, which enable us to encourage our existing customers to purchase more services and to attract new customers.
We provide a broad range of services, including online recruitment, campus recruitment, assessment and other human resources related services. Through our zhaopin websites and mobile applications, we provide classified job postings and display advertisements, resume access services and other online services. We provide campus recruitment services primarily to customers seeking to recruit college and university students. These services include selecting campuses, organizing recruiting events, collecting and managing resumes and conducting interviews and assessment tests with candidates. We provide online and offline assessment services to assist customers in evaluating capabilities and dispositions of their job candidates and existing employees. Our other human resources related services mainly include executive search.
Our growth is supported by our nationwide sales and customer services network. We have a large sales and customer service team with strong recruitment and human resources expertise, local market knowledge and deep understanding of industry verticals to assist us in best serving our customers’ needs. As of March 31, 2014, we employed more than 2,000 sales and account management representatives located in 32 regional offices across China and our headquarter and call center in Beijing.
Our total revenues were RMB889.6 million (US$143.1 million) for the fiscal year ended June 30, 2013 as compared to RMB821.5 million for the fiscal year ended June 30, 2012. Our total revenues were RMB756.7 million (US$121.7 million) for the nine months ended March 31, 2014, representing a 14.0% increase from RMB663.6 million for the same period in 2013. We focus primarily on providing online recruitment services, which are highly scalable and have higher gross margin than our offline recruitment services. Revenues from our online recruitment services accounted for 84.3% of our total revenues in both fiscal years ended June 30, 2012 and 2013 and 79.5% of our total revenues in the nine months ended March 31, 2014.
