Looksmart, Ltd. (NASDAQ:LOOK)

LookSmart, Ltd. provides search advertising network solutions. The company provides search advertising customers targeted search via a monitored search advertising distribution network using the company’s AdCenter platform technology. Its application programming interface (API) allows search advertising customers and their advertising agencies to connect various types of marketing or reporting software for the access, management, and optimization of search advertising campaigns. The company develops, markets, and sells premium and performance search advertising products to search advertising customers and related advertising agencies; and a suite of customizable search advertising management tools and solutions that help publishers grow their audience, control advertiser relationships, and enhance and optimize the monetization of their sites. Its customers include intermediaries who purchase clicks to sell into the affiliate networks of search engine providers; direct advertisers and their agencies whose objective is to obtain conversions or sales from the clicks; and self-service advertisers that sign-up online and pay by credit cards. LookSmart, Ltd. was founded in 1996 and is headquartered in San Francisco, California. As of January 14, 2013, LookSmart, Ltd. was taken private.