Ideal Financial Sol (GREY:IFSL)

Our principal business is the providing of customer service, fulfillment, marketing, web design, online merchant activity, bookkeeping and other consulting services to third-party companies that wish to outsource their online marketing functions. These companies also offer our software to their employees or customers through licensing agreements.

We used to provide as our main business a suite of online software solutions used by businesses and individuals for the automated management of cash flows. These solutions include tools to effectively increase cash flow through debt elimination techniques, tax savings and wealth creation. We also provide access to other third-party personal financial solutions such as unsecured debt restructuring, insurance and investment options.

Our principal product offering was our Cashflow Management Tool, which has two components.  The first is a debt management and reduction software tool called iDebtManager.  iDebtManager is a web-based application used by customers to organize a debt payment plan.  The second is called iBillManager, which interfaces with a third-party, electronic bill-payment system called Metavante, which uses electronic debit transactions to automate all bill payments for customers.

This shift in our core marketing is the result of a tumultuous and educational year in 2010.  The process had caused a decrease in total revenue, but we have stream-lined our business and cut costs to the point where we are profitable and have systems in place that are scalable.
 
Management believes that we are well positioned in the marketplace as a supplier of cash management services in all fifty states. By leveraging the existing scalability of our system, our strategic marketing partners and world-class customer service partners, we believe that we can continue to grow at a strong rate over the long term.