CHINA GREEN, INC. (NASDAQ:CHGN)

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We were a development stage company incorporated in the State of Delaware on July 11, 2008 as a vehicle to pursue a business combination. On August 13, 2009, we closed a share exchange transaction with Glorious Pie, a British Virgin Islands company incorporated on June 12, 2006, pursuant to which we become the 100% holding company of Glorious Pie which in turn is the 100% holding company of Earn Bright, a Hong Kong corporation incorporated on December 17, 2008. 
 
Operating through Glorious Pie and Earn Bright, our Hong Kong operating subsidiary, we engage in operating two interrelated business segments: (i) landscaping consultancy and project management, and (ii) eco-friendly hotel consultancy and development. We apply ecological engineering (or eco-engineering) concepts, integration of ecology and engineering in design, monitoring and construction of ecosystems, in both landscaping projects and hospitality management to integrate human society with the natural environment. Our mission is to create an eco-friendly living environment that can benefit both humans and nature.
 
Our Services
 
CHINA GREEN, INC.Landscaping consultancy and Project Management
 
Our landscaping consultancy and project management business have mainly been offered to large-scale outdoor projects such as public infrastructure, social facilities development and private real estate development projects. Our consulting approach generally includes landscape planning and design, concept applications, selection and provision of seedling, performance targeting and benchmarking, plantation management and quality control. Based on our assessment of a potential project’s sophistication, we would either directly implement our project plans or outsource implementation to selected subcontractors.
 
We have led or co-led many notable public and private landscaping projects in Dongguan, Guangdong Province – China’s third largest exporting city and one of the fastest growing regions in China, including Dongguan’s Songshan Lakes Science & Technology Industrial Park, a province-level development zone for new and high-tech industries. Our services have been extended to other locations in the Guangdong province, such as Guangzhou city. In addition, we have also expanded our landscaping services to private sector projects in recent years to diversify our source of business.

ECHOO
 
Our eco-friendly hotel consultancy and development business is also known as “ECHOO”, an acronym for eco-hospitality operations. In our ECHOO business operations, we have applied eco-engineering concepts to renovate poorly-operated hotels into eco-friendly hotels, also known as ECHOO hotels. Our consultancy services generally include site assessment, energy optimization applications, resource efficiency planning, material selection and equipment installation. In return, we enter into fixed-term revenue-sharing agreements with the hotel owners to receive a portion of the hotel’s future revenue as consulting fees for services we provided. We believe this business arrangement has benefited both our company and the hotel owners with the ECHOO improving the hotels’ sales performance and us maintaining a stable cash flow by obtaining a portion of the hotels’ future revenues pursuant to the consulting agreements between us and the hotels.

Our main source of revenue is generated through contractual agreements with PRC entities or individuals who seek to construct or convert eco-friendly establishments. Our ability to enter into agreements with our customers is contingent upon our ability to properly outsource the labor required. Once we enter into a consulting or maintenance contract with a customer in the PRC, we subcontract the work to consultants and developers located in the PRC. The subcontracted consultants perform all of the labor. We employ project managers in the PRC to oversee and monitor the progress of each project. We have adopted the percentage of completion method of accounting. As such, we account for all of the expenses we can reasonably estimate and expect to incur on each project at the project’s inception. As actual expenses are incurred, corresponding revenue is ratably recognized. Our agreements are governed by the laws of Hong Kong or Macau. With our expertise, we focus on producing ecology-engineering design, energy-saving planning, technological support, material selection and project management within the PRC region, and outsource the labor-intensive project construction work to our PRC subcontractors. We apply ecological engineering (or eco-engineering) concepts, integration of ecology and engineering in design, monitoring and construction of ecosystems, in both landscaping projects and hospitality management to integrate human society with the natural environment. Our mission is to create an eco-friendly living environment that can benefit both humans and nature.

Last updated September 4, 2010


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