GeoMember Drexion's take on CCME 2010 year end conference call:
1) Chairman thinks the CPM rates will equalize with direct competitors in the coming years as they strengthen their client-base (Its currently as low as 1/6th the CPM compared to Visionchina Media Inc (NASDAQ:VISN) in the same geographic area).
2) Direct-ad client CPM is roughly 15% higher than ad-agency clients
3) Ad-Inventory utilization is an amazing 97% giving plenty of pricing power.
4) 10-15% CPM increase in Q1 for some areas. However in short term, they will not raise CPM dramatically until they hit 1000 and more customers base.
5) Guidance only includes current revenue streams/buses/contracts (Includes embedded ads but not soft ads, stationary media at bus-terminals, or new-services with hotels/local-attractions/etc)
6) Bus network still going to 30k by end of 2010.
7) Being prudent to make wise acquisitions since they may very well hit 2010 earn-out without any acquisitions.
8) Margins will remain roughly the same in 2010 (I think they will rise a bit unless they make an acquisition which would lower their margin)
9) Guidance is based on 21k buses we have now, not including any from projected 30k network by end of 2010.
10) No board determination regarding uplisting to NASDAQ yet.
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